Cambridge A Level Economics 9708
Aggregate demand and supply
Aggregate demand is total planned spending on a country’s output at each price level — AD = C + I + G + (X − M) — and aggregate supply is total planned output. Where they cross sets the price level and real GDP, so every macroeconomic event and every policy in the Cambridge 9708 syllabus can be described as shifting one curve or the other.
Sections 9 and 10 of the A2 syllabus — the macroeconomy and government intervention in it — account for 29% of the Paper 3 questions across the 21 sittings Quanta has mapped (182 of 630). The distinction that carries most of them is between a movement along a curve and a shift of it.
Updated 15 September 2026
Aggregate demand
Consumption, investment, government spending and net exports. The AD curve slopes down for reasons that are not the ones behind an ordinary demand curve: a higher price level reduces the real value of money balances (the wealth effect), tends to raise interest rates and so cut investment and consumption (the interest-rate effect), and makes domestic goods dearer relative to foreign ones, cutting net exports (the international-trade effect).
A change in the price level moves along AD. Anything else shifts it:
| Component | Shifts AD right when |
|---|---|
| Consumption (C) | Incomes, wealth or confidence rise; interest rates or income tax fall; credit is easier. |
| Investment (I) | Interest rates fall, business confidence rises, technology advances, corporation tax falls. |
| Government spending (G) | The government expands spending — a direct, deliberate shift. |
| Net exports (X − M) | The exchange rate depreciates, foreign incomes rise, or domestic goods become more competitive. |
The multiplier
An injection into the circular flow raises income by more than itself, because the recipients spend part of what they receive and that becomes someone else’s income, and so on:
MPC is the marginal propensity to consume — the fraction of extra income spent on domestic output — and the withdrawals are saving, taxation and imports. With an MPC of 0.8, the multiplier is 5, so $10 billion of government spending eventually raises national income by $50 billion. A high propensity to import or a high tax rate shrinks the multiplier, which is one reason the same stimulus works differently in different economies.
The multiplier makes AD shift further than the initial injection — an important point when a question asks how large the effect of a policy will be, and the accelerator (investment responding to the rate of change of output) can amplify it further.
Short-run and long-run aggregate supply
- SRAS slopes upward: with money wages and some input prices fixed in the short run, a higher price level raises profit margins and firms produce more. It shifts when production costs change — wages, raw materials, oil, indirect taxes, the exchange rate feeding into import prices.
- LRAS is vertical (in the classical view) at the full-employment or potential output, because in the long run output depends on the quantity and productivity of factors of production, not on the price level. It shifts only with the economy’s productive capacity: more or better labour, investment in capital, technology, education and training, or institutional reform.
The Keynesian version of the AS curve is drawn differently — flat where there is heavy spare capacity, then rising, then vertical at full capacity — and the shape matters because it changes what a rise in AD does. On the flat portion, extra demand raises output with no inflation; near the vertical portion it raises prices with little extra output. That difference is the standard evaluation on any demand-side policy question.
Equilibrium and output gaps
Macroeconomic equilibrium is where AD crosses AS. Comparing it with LRAS gives the output gap:
- Negative output gap — equilibrium output below potential. Spare capacity, cyclical unemployment, weak inflationary pressure. The case for demand-side expansion.
- Positive output gap — equilibrium output above potential, sustainable only briefly. Labour shortages and rising inflation. The case for contraction.
Economic growth splits along the same line: actual growth is a rightward shift of AD (or a movement toward LRAS) using existing capacity, while potential growth is a rightward shift of LRAS. Only the second raises the economy’s long-run capability, which is why supply-side policy is judged on whether it moves LRAS.
Fiscal and monetary policy
| Policy | Instruments | Limits |
|---|---|---|
| Fiscal | Government spending and taxation. Expansionary: spend more or tax less — AD shifts right, amplified by the multiplier. | Time lags, a rising budget deficit and debt, and crowding out of private investment if borrowing raises interest rates. |
| Monetary | The interest rate, the money supply, and quantitative easing. A rate cut raises C and I and tends to depreciate the currency, shifting AD right. | Weak when confidence is low or rates are near zero; hits borrowers and savers unevenly; long and variable lags. |
| Supply-side | Education and training, infrastructure, deregulation, tax reform, competition policy. Shifts LRAS right. | Slow — years, not quarters — often costly, and some measures worsen inequality. |
The evaluative sentence that applies to every demand-side policy: the effect on output depends on where the economy is on its supply curve. Expanding AD when there is a large negative output gap raises real GDP with little inflation; doing it at full capacity raises the price level and leaves output where it was.
Demand-pull and cost-push inflation
- Demand-pull — AD shifts right against an upward- sloping or vertical AS. Prices rise, and output rises too unless the economy is already at capacity. Caused by a consumer boom, an expansionary policy, or strong export demand.
- Cost-push — SRAS shifts left: higher wages, higher oil or commodity prices, a depreciation raising import costs, a rise in indirect taxes. Prices rise and output falls — stagflation — which is what makes it the harder problem, since demand-side policy cannot fix both at once.
Which one a question describes decides the right policy, and the trade-off between unemployment and inflation is why macro objectives conflict. That conflict is the standard evaluation on section 10 questions.
How Paper 3 tests it
Three questions in the paper’s shape — Quanta’s own:
1Which change would shift a country's aggregate demand curve to the right?
- Aa rise in the general price level
- Ba fall in the rate of income tax ✓
- Can appreciation of the currency
- Da rise in the price of imported raw materials
A is a movement along AD, not a shift. An appreciation makes exports dearer, shifting AD left. Dearer imported inputs raise costs and shift SRAS left. Only the tax cut raises disposable income and consumption.
2In an economy the marginal propensity to save is 0.1, the marginal rate of tax is 0.2 and the marginal propensity to import is 0.1. What is the value of the multiplier?
- A0.4
- B2.5 ✓
- C3.3
- D10.0
Withdrawals total 0.1 + 0.2 + 0.1 = 0.4, so the multiplier is 1 ÷ 0.4 = 2.5. A is the withdrawal rate itself, left un-inverted; C omits imports (1 ÷ 0.3); D uses saving alone (1 ÷ 0.1).
3An economy is operating on the vertical section of its aggregate supply curve. An increase in government spending will most likely cause
- Aa rise in real output with no change in the price level
- Ba rise in both real output and the price level
- Ca rise in the price level with no change in real output ✓
- Da fall in the price level
On the vertical section the economy is at full capacity, so extra demand cannot be met with extra output. AD shifts right and the whole effect falls on the price level — the core evaluation point about demand-side policy.
All 9708 Paper 3 sittings → — each with its split across the five A2 sections.
Common mistakes
1.Shifting AD when the price level changes
A change in the price level is a movement along AD. Only a change in C, I, G or net exports shifts the curve.
2.SRAS and LRAS shifted by the same thing
SRAS moves with production costs; LRAS moves only with productive capacity. A wage rise shifts SRAS; a training programme shifts LRAS.
3.The multiplier taken from the MPC alone
Use all withdrawals: 1 ÷ (MPS + MPT + MPM). Ignoring tax and imports overstates it, often by a factor of two or more.
4.Actual growth confused with potential growth
Actual growth uses spare capacity (AD right); potential growth raises capacity (LRAS right). Supply-side policy is judged on the second.
5.Demand-side policy prescribed for cost-push inflation
Contracting AD to fight cost-push inflation deepens the fall in output. Say why the source of the inflation changes the right response — it is the evaluation the question is looking for.
Common questions
What are the components of aggregate demand?
Consumption, investment, government spending and net exports: AD = C + I + G + (X − M). A change in any of them shifts the AD curve; a change in the price level moves along it.
What is the difference between SRAS and LRAS?
Short-run aggregate supply slopes upward because some costs, especially wages, are fixed in the short run, so a higher price level raises margins and output. Long-run aggregate supply is vertical at potential output, because in the long run output depends on factors and productivity rather than prices.
How do you calculate the multiplier?
1 ÷ (1 − MPC), or equivalently 1 ÷ (MPS + MPT + MPM). With withdrawals of 0.4 in total, the multiplier is 2.5 — so an injection raises national income by two and a half times itself.
What is the difference between demand-pull and cost-push inflation?
Demand-pull comes from AD rising against limited capacity, so prices and output both rise. Cost-push comes from SRAS shifting left as costs rise, so prices rise while output falls — which is why it is harder to treat with demand-side policy.
Practise aggregate demand and supply against real mark schemes
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